HAKURU – Skincare You’ll Love for the Next 10 Years

HAKURU is a skincare line developed by Japanese dermatology experts after years of research. Free from alcohol and mineral oils, and enriched with natural plant extracts, each product combines safety with high efficacy, targeting visible skin concerns while promoting long-term skin health.

With continued use, HAKURU helps maintain your skin’s beauty and vitality—not just today, but even 10 years from now—so you can truly fall in love with your skin.

The name “HAKURU” comes from the characters for “white” and “lapis,” symbolizing pure transparency. Our goal is to give everyone radiant, pure skin and a sense of inner well-being—the very essence of the HAKURU brand.