Wonderlog shares marketing insights, creative stories, and behind-the-scenes ideas. More than a blog, it’s where inspiration meets impact.
Wonderlog
We Are Now on LinkedIn!
Discover Wonderstar’s latest updates, insights, and stories. Connect with us on LinkedIn!”
Final Fantasy VII Remake × PS5: Bringing a Legend to the Streets
Final Fantasy VII Remake lit up Taipei with massive billboards, metro lightboxes, and bus takeovers. A campaign that turned nostalgia into a citywide experience—bridging culture, memory, and the excitement of PS5.
PlayStation 5 “HEARTBEAT Journey”
In this project, we partnered with Sony Interactive Entertainment to bring the global campaign Feel It Now on PlayStation 5 to Taiwan, transforming it into an immersive experience called HEARTBEAT Journey. The venue was set at Huashan 1914 Creative Park in Taipei — a space that symbolizes creativity and culture — allowing the brand to connect naturally with a younger audience.
PS5 × Spider-Man: Bringing Superheroes to Life with 3D Outdoor Advertising
In the world of gaming, Spider-Man is always leaping across skyscrapers, swinging between towers, and delivering those heart-racing moments players love. This time, we brought that thrill out of the screen and into the streets.
Koloko 《Stay Happy》 Behind the Scenes
Behind every commercial, there are countless untold stories. For this Koloko project, we created a special behind-the-scenes film, paired with the full version of the original song Stay Happy, to capture all the little moments of that day.
PUMA ft. Jolin Tsai – A Psychedelic Trip Back to the ’70s
What happens when global sports brand PUMA meets Asian pop diva Jolin Tsai? The answer: a dazzling throwback to the psychedelic vibes of the 1970s.
Jolin Tsai x PUMA TEAM – Blending Retro and Modern Campus Style
Inspired by the American campus style of the 1980s, the collection incorporates iconic elements such as script lettering, plaid patterns, and varsity jackets, creating a bold yet youthful aesthetic.
The Birth of a Belief: The Trademark Journey of WONDERSTAR
In June 2021, shortly after WONDERSTAR was founded, we filed an application with the Taiwan Intellectual Property Office (TIPO) to register our trademark.
PUMA ft. Jolin Tsai – Refined Casual Elegance, Unveiling a New Fashion Statement
Jolin Tsai x PUMA T7 BLAZER centers around the concept of “refined casual elegance.” PUMA joins forces once again with Asia’s pop icon Jolin Tsai to redefine the line between street style and formal fashion.
PUMA ft. Jolin Tsai | Denim Meets Ocean Vibes, Redefining Summer Style
As the summer breeze carries a refreshing ocean vibe, PUMA teams up once again with Asian pop icon Jolin Tsai to unveil the TRC BLAZE Collection, seamlessly blending denim elements with nautical inspiration to bring fresh style to your summer wardrobe.
Jolin Tsai x PUMA TRC BLAZE Spring/Summer – Beauty with Technology
This spring and summer, PUMA teams up once again with Asian pop icon Jolin Tsai to launch the new TRC BLAZE collection. Centered on the concept of “Beauty with Technology”, the series seamlessly fuses natural inspiration with cutting-edge innovation, presenting a futuristic aesthetic that embodies a trinity of style, comfort, and performance.
PUMA ft. Jolin Tsai: Step into the Whimsical World of Alice in Wonderland
For the Spring/Summer 2022 season, PUMA collaborated with Asian pop icon Jolin Tsai to launch the SUMMER BREEZE collection, inviting fans to step into a whimsical and imaginative world. Inspired by the classic tale Alice in Wonderland, the collection blends playful, fresh summer elements, making every outfit feel like part of a story.
Jolin Tsai x PUMA STUDIO｜Finding Balance and Freedom for Body, Mind, and Soul
Imagine a morning where sunlight gently filters through your curtains, and a soft breeze brushes past. You slip into a yoga outfit that fits like a second skin, slowly stretching and breathing, feeling each movement in perfect harmony with your body, while your mind finds release. This is the experience that PUMA STUDIO Spring/Summer 2022 aims to bring—comfort, freedom, and a quiet confidence.
How PUMA INFUSE Connects with the Modern Self
With PUMA INFUSE “Discover Your Inner Garden”, the brand and Jolin Tsai invite us on a journey from the external to the internal — a gentle awakening of self-expression.
Eason Ku Joins WONDERSTAR
Eason brings over 20 years of experience in the advertising industry, beginning his career in creative before expanding into planning and account management.
ASUS Zenfone: Play with Bold Creativity
When I used to play with tangrams, even when I had the answer cards in front of me, I always tried to create shapes beyond the given solutions. For me, exploring more possibilities on my own—that is my version of “just right, even better.”
Enjoy Delicious UCC Shokunin Coffee Anytime, Anywhere
UCC Shokunin Coffee is crafted by passionate coffee artisans who are constantly pursuing new flavors. They pour their skill and heart into every step—from selecting the beans to roasting and blending—ensuring every cup delivers exceptional taste.
ASUS Zenbook 14X OLED: Breaking Boundaries, Seeing Beauty Without Limits
The ASUS Zenbook 14X OLED isn’t just a laptop—it’s a statement of style and innovation. To bring this vision to life, we teamed up with world champion barista Wu Zelin from Simple Kaffa for a unique sensory experience, blending technology with artisanal coffee craftsmanship.
UNIQLO × UCC Aroma Brew New Year Festival Collaboration
During the New Year season, brands often look for meaningful campaigns to capture the spirit of a fresh start. UNIQLO, with its “LifeWear” philosophy, emphasizes comfort and everyday living, while UCC Aroma Brew represents warmth, energy, and the joy of coffee.
PUMA ft. Jolin Tsai: Join the PUMA TEAM and Embrace Sporty Style
In the world of sports and fashion, PUMA continuously pushes boundaries, blending energy and style seamlessly. In 2021, PUMA teamed up with Asian pop diva Jolin Tsai to launch the "Let’s join the PUMA TEAM" campaign, inviting everyone who loves movement and personal style to become part of the PUMA TEAM.