Final Fantasy VII Remake × PS5: Bringing a Legend to the Streets
When a game becomes a legend, it doesn’t just live on in players’ memories—it transforms into a cultural symbol.
That’s what Final Fantasy VII Remake represents. To celebrate its release on PS5, we brought Cloud and his world out of the console and into the everyday life of the city.
The City as a Stage: Outdoor Impact
In the busiest areas of Taipei, massive billboards showcased Cloud wielding his iconic Buster Sword. The larger-than-life visuals didn’t just promote a game—they turned the urban skyline into part of the Final Fantasy VII universe. Even for non-gamers, the presence carried an undeniable force.
Metro Station Lightbox Ads: Immersion in Transit
Beyond the streets, we extended the experience into Taipei’s metro stations with large illuminated lightbox ads.
Strategically placed along commuter pathways, these glowing displays turned everyday transit into a moment of immersion. For fans, it was like catching a glimpse of Midgar on the way to work; for the general public, it was gaming culture woven seamlessly into their daily routines.
Buses as Moving Storytellers
We also brought the game onto buses, turning them into moving canvases. Each bus carried Final Fantasy VII across the city, offering unexpected moments of connection. For longtime fans, it was nostalgia made visible; for newcomers, it was an introduction to the magic of the franchise.
Amplifying the Impact: From Streets to Social
Nostalgia at Scale: Appealed to both original fans and a new generation.
Buzz and Virality: The outdoor billboards, metro lightboxes, and bus ads sparked wide sharing across social platforms.
Brand Strengthening: Reinforced PS5’s position not just as a console, but as a cultural driver and immersive experience.
A Classic, Reborn in Reality
The remake of Final Fantasy VII isn’t just a refreshed game—it’s a reinvention of memory, culture, and experience. By spanning the streets, metro lightboxes, and buses, we ensured the legend wasn’t confined to consoles but became part of the city itself, leaving a lasting impression wherever it appeared.