Jolin Tsai x PUMA TEAM – Blending Retro and Modern Campus Style

Campaigns
Written By Jungle

Inspired by the American campus style of the 1980s, the collection incorporates iconic elements such as script lettering, plaid patterns, and varsity jackets, creating a bold yet youthful aesthetic. With “Fashion Campus Vibes” as its core theme, WONDERSTAR brings together retro and modern influences to craft a striking visual experience. PUMA brand ambassador Jolin Tsai infuses her unique charisma, perfectly embodying the versatility of vintage-inspired campus fashion.

For footwear, the spotlight shines on the new colorways of the PUMA Wild Rider sneakers. Featuring bold material contrasts and vibrant color-blocking, the designs add a playful edge to the overall look. These elements not only echo the retro-campus concept but also highlight PUMA’s innovative spirit in sports fashion.

From production to design, WONDERSTAR’s creative team played an integral role in this campaign, aligning PUMA’s brand identity with today’s fashion trends. The result is a refreshing visual journey that bridges nostalgia with forward-thinking style, offering consumers an exciting new perspective on sports-inspired fashion.

Jungle

Founder of WONDERSTAR, sharing insights on marketing, creativity, and brand storytelling.

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PUMA ft. Jolin Tsai – Refined Casual Elegance, Unveiling a New Fashion Statement