Wonderlog shares marketing insights, creative stories, and behind-the-scenes ideas. More than a blog, it’s where inspiration meets impact.
Wonderlog
PUMA ft. Jolin Tsai – A Psychedelic Trip Back to the ’70s
What happens when global sports brand PUMA meets Asian pop diva Jolin Tsai? The answer: a dazzling throwback to the psychedelic vibes of the 1970s.
Jolin Tsai x PUMA TEAM – Blending Retro and Modern Campus Style
Inspired by the American campus style of the 1980s, the collection incorporates iconic elements such as script lettering, plaid patterns, and varsity jackets, creating a bold yet youthful aesthetic.
PUMA ft. Jolin Tsai – Refined Casual Elegance, Unveiling a New Fashion Statement
Jolin Tsai x PUMA T7 BLAZER centers around the concept of “refined casual elegance.” PUMA joins forces once again with Asia’s pop icon Jolin Tsai to redefine the line between street style and formal fashion.
PUMA ft. Jolin Tsai | Denim Meets Ocean Vibes, Redefining Summer Style
As the summer breeze carries a refreshing ocean vibe, PUMA teams up once again with Asian pop icon Jolin Tsai to unveil the TRC BLAZE Collection, seamlessly blending denim elements with nautical inspiration to bring fresh style to your summer wardrobe.
Jolin Tsai x PUMA TRC BLAZE Spring/Summer – Beauty with Technology
This spring and summer, PUMA teams up once again with Asian pop icon Jolin Tsai to launch the new TRC BLAZE collection. Centered on the concept of “Beauty with Technology”, the series seamlessly fuses natural inspiration with cutting-edge innovation, presenting a futuristic aesthetic that embodies a trinity of style, comfort, and performance.
PUMA ft. Jolin Tsai: Step into the Whimsical World of Alice in Wonderland
For the Spring/Summer 2022 season, PUMA collaborated with Asian pop icon Jolin Tsai to launch the SUMMER BREEZE collection, inviting fans to step into a whimsical and imaginative world. Inspired by the classic tale Alice in Wonderland, the collection blends playful, fresh summer elements, making every outfit feel like part of a story.
Jolin Tsai x PUMA STUDIO｜Finding Balance and Freedom for Body, Mind, and Soul
Imagine a morning where sunlight gently filters through your curtains, and a soft breeze brushes past. You slip into a yoga outfit that fits like a second skin, slowly stretching and breathing, feeling each movement in perfect harmony with your body, while your mind finds release. This is the experience that PUMA STUDIO Spring/Summer 2022 aims to bring—comfort, freedom, and a quiet confidence.
PUMA ft. Jolin Tsai: Join the PUMA TEAM and Embrace Sporty Style
In the world of sports and fashion, PUMA continuously pushes boundaries, blending energy and style seamlessly. In 2021, PUMA teamed up with Asian pop diva Jolin Tsai to launch the "Let’s join the PUMA TEAM" campaign, inviting everyone who loves movement and personal style to become part of the PUMA TEAM.
PUMA ft. Jolin Tsai｜Move to the Rhythm of Your Breath
The room is quiet, except for the soft sound of your breath. A gentle morning light spills through the window, catching the curves of the PUMA STUDIO Autumn/Winter 2021 collection that hugs your body like a second skin. Each stretch, each movement, feels effortless—yet powerful. This is not just exercise; it’s a moment of connection, a rhythm between body, mind, and soul.
Jolin Tsai × PUMA Wild Rider 2021: Wild Again
In 2021, pop icon Jolin Tsai teamed up with PUMA to launch the Wild Rider Spring/Summer collection, centered around the “Wild Again” concept. This bold collaboration blends retro nostalgia with a futuristic touch, reflecting a fearless, urban-chic attitude that inspires everyone to embrace their wild side.