PUMA ft. Jolin Tsai: Join the PUMA TEAM and Embrace Sporty Style

In the world of sports and fashion, PUMA continuously pushes boundaries, blending energy and style seamlessly. In 2021, PUMA teamed up with Asian pop diva Jolin Tsai to launch the "Let’s join the PUMA TEAM" campaign, inviting everyone who loves movement and personal style to become part of the PUMA TEAM.

This collaboration went beyond a traditional endorsement—it was a fashion storytelling experience. Jolin Tsai showcased her style with PUMA Rider FV sneakers and other key pieces, combining retro athletic aesthetics with modern streetwear flair. Whether on campus, in the streets, or on the sports field, her looks embodied the brand’s spirit of freedom, energy, and self-expression.

Through a series of promotional videos and social media campaigns, PUMA also enhanced audience engagement. Fans didn’t just admire Jolin’s fashion statements—they were invited to actively join the PUMA TEAM experience, turning the collaboration into an interactive lifestyle movement. This "brand + artist + audience" approach strengthened brand identity while making PUMA TEAM a recognizable and inspiring community.

Overall, "Let’s join the PUMA TEAM" was more than a collaboration—it was a declaration of attitude: dare to break boundaries, embrace individuality, and express yourself boldly. Through this campaign, PUMA and Jolin Tsai demonstrated how creativity and action can inspire everyone to find their own rhythm and style.