PUMA ft. Jolin Tsai – Refined Casual Elegance, Unveiling a New Fashion Statement

Jolin Tsai x PUMA T7 BLAZER centers around the concept of “refined casual elegance.” PUMA joins forces once again with Asia’s pop icon Jolin Tsai to redefine the line between street style and formal fashion.

Building on PUMA’s classic sportswear elements and combining Jolin’s signature independent and versatile style, the collection features soft fabrics with structured tailoring. The silhouettes are sharp yet effortless, perfect for commuting, dates, or even stage performances, making it a must-have staple in the modern urban woman’s wardrobe.

From dynamic visuals to product presentation, we intentionally craft a clean and lively layout to convey the brand’s spirit and visual impact. Emphasizing product details and Jolin’s styling charm, the collection is framed with a grounded grayscale backdrop accented by pops of color, highlighting its modernity and individuality.