PUMA ft. Jolin Tsai: Step into the Whimsical World of Alice in Wonderland

For the Spring/Summer 2022 season, PUMA collaborated with Asian pop icon Jolin Tsai to launch the SUMMER BREEZE collection, inviting fans to step into a whimsical and imaginative world. Inspired by the classic tale Alice in Wonderland, the collection blends playful, fresh summer elements, making every outfit feel like part of a story.

Wearing PUMA SUMMER BREEZE, fans can feel like Alice herself, wandering through a fantastical dreamland. From apparel to footwear, every detail showcases a natural and airy style. The collection features soft avocado green and gentle pastel tones, paired with innovative shoe designs and sporty-chic elements, blurring the lines between street style and fairy tale aesthetics. Through this campaign, fans can experience the playful, fresh summer vibe combined with whimsical fashion elements.

This collaboration is more than just a fashion collection—it’s a full visual and storytelling experience. Planned and executed by WONDERSTAR, the campaign allows fans to truly immerse themselves in Jolin Tsai’s dreamy summer wonderland, brought to life through outfits and campaign videos.