PUMA ft. Jolin Tsai – A Psychedelic Trip Back to the ’70s

What happens when global sports brand PUMA teams up with Asian pop icon Jolin Tsai? A vibrant throwback to the psychedelic energy of the 1970s.

This campaign transcends a typical product launch. Drawing inspiration from the bold colors and dreamy visuals of the ’70s, we crafted a retro time capsule infused with kaleidoscopic vibrancy, striking contrasts, and Jolin’s signature avant-garde flair.

From initial sketches to the final cut, our team shaped every detail. We embraced vivid palettes, layered textures, and cinematic moods to create a visual narrative that celebrates PUMA’s unique blend of sport and fashion alongside Jolin’s electrifying stage presence.

The result is more than a fashion campaign—it’s an artistic journey. It’s where style meets attitude, fashion fuses with culture, and music, visuals, and personality ignite a moment that resonates beyond the brand.

At WONDERSTAR, projects like this fuel our passion: blending creativity with strategy to craft stories that connect, inspire, and linger long after the spotlight fades.