Jolin Tsai × PUMA Wild Rider 2021: Wild Again

In 2021, pop icon Jolin Tsai teamed up with PUMA to launch the Wild Rider Spring/Summer collection, centered around the “Wild Again” concept. This bold collaboration blends retro nostalgia with a futuristic touch, reflecting a fearless, urban-chic attitude that inspires everyone to embrace their wild side.

The Wild Rider shoes are at the heart of the collection. Designed for those who want to stand out, they feature a striking combination of nylon and leather in bold colors that create dynamic layers and depth. The circular groove midsoles nod to PUMA’s classic designs, adding a retro flair, while the Rider Foam midsoles and textured outsoles ensure comfort and stability all day long. Sleek curved lines extending from the side to the heel give the shoes a distinctive, clean silhouette, making every angle picture-perfect.

Complementing the footwear, the Classic Fashion apparel series captures the same Wild Again spirit. Warm-toned long-sleeve T-shirts with subtle butterfly-back ties add a touch of femininity, while high-waisted wide-leg pants elongate the legs and perfectly match the shoes’ dynamic energy. Lightweight structured jackets complete the look, combining style with functionality for the urban environment.

The Wild Rider collection goes beyond shoes and clothing—it’s a statement. It embodies high-fashion aesthetics fused with urban attitude, empowering fans to express themselves confidently and fearlessly. Whether walking the streets or exploring the city, this series captures the essence of freedom, creativity, and individuality. With Wild Again, it’s not just about style—it’s about reclaiming your wild side and making it your own.

Jungle

Founder of WONDERSTAR, sharing insights on marketing, creativity, and brand storytelling.

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