PS5 × Spider-Man: Bringing Superheroes to Life with 3D Outdoor Advertising

In the world of gaming, Spider-Man is always leaping across skyscrapers, swinging between towers, and delivering those heart-racing moments players love. This time, we brought that thrill out of the screen and into the streets.

Creating an Immersive Street Experience

At the heart of Ximending, one of Taipei’s most vibrant districts, we unveiled a 3D outdoor billboard. For anyone passing by, it wasn’t just an ad—it was Spider-Man seemingly breaking free from the screen, clinging to the side of a building, ready to leap into action. The larger-than-life visuals transformed advertising into an experience you could feel, not just see.

Connecting Game and Reality

The 3D billboard was more than a promotion—it was a statement. PS5 stands for immersion, imagination, and pushing boundaries. By bringing an iconic character like Spider-Man to life, we created a moment where fans and even non-gamers stopped in their tracks to witness the spectacle.

Extending the Impact

• Buzz and Shareability: The striking 3D visuals sparked conversations online and offline, amplifying the campaign’s reach.

• Cross-Generational Appeal: With Spider-Man’s universal popularity, the campaign resonated with audiences of all ages.

• Brand Reinforcement: The installation reaffirmed PS5’s position not just as a console, but as a symbol of entertainment, creativity, and immersive experiences.

From Screen to Heart

This 3D outdoor campaign was more than just a billboard—it was an urban encounter. When Spider-Man appeared to cling to the building, we wanted every passerby to feel that surge of excitement and ask themselves: What if I put on the mask and jumped into adventure?