Lian Hwa Foods Corp.
Stay Happy! Your Happiness, Your Way.
Koloko’s Declaration of Joy
For over 50 years, Koloko, one of Taiwan’s most iconic and beloved snacks, has delighted consumers with its unique spiral shape, crispy texture, and wide variety of flavors. Staying true to its name, we believe that happiness is the core value of the brand.
Yet happiness is not limited to a single form—everyone can define it in their own way. That’s why we introduced our new brand proposition: “Stay Happy – Your Happiness, Your Way.” Along with it, we created an original song and dance, transforming our advertising into a new kind of entertainment experience.
Enjoying snacks is always one of life’s most comforting and relaxing moments. Through this campaign, we aim to bring even more positive energy. Just like the lyrics say: “Stay Happy! Happiness in life is everywhere. With Koloko, every moment brings good results—just think of Koloko.”
If you’d like to explore the process and ideas behind this project.