PUMA introduces the SUEDE XL, inspired by the concept “STEP OUT – Go Beyond Boundaries.” Featuring the hottest “chunky sneaker” silhouette, the design retains the iconic suede upper while adding a more padded tongue, thicker cushioning, and wider laces for extra impact.

True to its concept of “stepping out big,” PUMA has taken the enlarged SUEDE XL to iconic landmarks across Taiwan – Taipei Dome, National Taichung Theater, and Tainan Art Museum. We conceived this idea to extend the shoe’s bold statement into the environment, using striking visual techniques to amplify its oversized impact.

Celebrate the New beginning with PUMA and take a big step with the SUEDE XL. By extending the product’s concept into landmark environments, we show how Where Ideas Shine.