PLAYSTATION
PS5 Lunar New Year Campaign
LEVEL UP New Year’s Play
The Lunar New Year is the perfect time to relax, celebrate, and enjoy life — and what better way to elevate the holiday than with next-level play? For the 2025 Lunar New Year, PlayStation launched “LEVEL UP New Year’s Play”, a cross-regional campaign spanning Taiwan, Korea, Hong Kong, Southeast Asia and Singapore, powered by the iconic PS5 platform.
Centered around the theme “LEVEL UP New Year’s Play,” the campaign combines playful, dynamic visuals with engaging copy, encouraging players to elevate their gaming adventures during the holiday season. From exclusive in-game challenges to interactive social experiences, every element was designed to inspire players to connect, compete, and celebrate.
This campaign not only reinforces PS5 as the ultimate gaming platform, but also resonates with the community’s passion for fun, discovery, and social engagement. By turning the holiday into a playground for creativity and play, PS5 invited players to step into the new year with energy, excitement, and a next-level gaming experience.
