PUMA
PUMA ft. JOLIN TSAI
INFUSE Series — Discover Your Inner Garden
PUMA partnered with pop icon Jolin Tsai to bring the INFUSE Series to life, centered around the theme “Discover Your Inner Garden.” The campaign focuses on blending the brand’s minimalist aesthetic with modern women’s lifestyle, using warm earth tones and comfortable cuts to create apparel and footwear that are both stylish and wearable.
The collection features relaxed-fit polo shirts, drop-shoulder T-shirts, shorts, and windbreakers, emphasizing ease and everyday wearability. The Orkid Infuse chunky sneakers highlight intricate details, reflecting confidence and personality. Jolin Tsai’s styling, ranging from elegant and sophisticated to soft and graceful, perfectly embodies the “Inner Garden” concept, conveying the campaign’s message through both visual storytelling and product experience.
