SKECHERS
i-dle Shuhua x SKECHERS Multiverse
Step Into the Future
In the SKECHERS 25FW Collection, fashion and futurism merge seamlessly. SKECHERS joins forces with I-DLE’s Shuhua to embark on a cross-dimensional style journey. Guided by the spirit of “Step Into the Future,” the collection fuses comfort-driven performance with cutting-edge design, bringing it into a boundless multiverse.
This collaboration not only redefines SKECHERS’ vision of athleisure and lifestyle fashion, but also resonates with Shuhua’s unique charm and influence as a new-generation icon. Her confidence and individuality on the global stage mirror the core of this collection — breaking boundaries and embracing infinite possibilities.
To amplify this message, the campaign extended beyond digital and social platforms into a dedicated television commercial, with Shuhua bringing the Multiverse concept to life for a wider audience. The TVC blends striking visuals with a futuristic narrative, reinforcing SKECHERS’ commitment to comfort, innovation, and diversity while deepening its cultural impact.
Through this project, SKECHERS seeks to build a deeper connection with the younger generation, transforming the brand values of comfort, innovation, and diversity into a way of life. Each pair of shoes becomes a coordinate leading to the future, inviting every consumer to step into their own Multiverse with SKECHERS.
