PUMA Wild Rider × Jolin Tsai
A Bold Statement of Retro-Futuristic Style

PUMA joins forces once again with Asian pop icon Jolin Tsai, bringing the Wild Rider series to life in a celebration of retro inspiration and futuristic energy.

Inspired by Retro-Futurism, the Wild Rider carries the DNA of classic running shoes while pushing boundaries with bold, forward-looking design. Featuring sleek lines, layered materials, and striking color contrasts, the silhouette channels a dynamic, untamed spirit.

Jolin Tsai’s fearless stage presence and unique fashion sense perfectly embody the essence of Wild Rider — wild, free, and unapologetically expressive. Whether captivating audiences on stage or embracing her personal style in everyday life, she represents PUMA’s core message: break boundaries and redefine trends.