Unlocking a New Dimension in Mobile Gaming — ROG X Dynamix SPECIAL PROJECT

The new ROG Phone 5s Series features a futuristic design, a more powerful and faster processor, and upgraded game controls. During the product launch, a collaboration with the mobile rhythm game Dynamix introduced a brand-inspired game level based on the song “RE:IGNITE”, designed to push gameplay performance to the limit and deliver an elevated, immersive gaming experience.

A 60-second advertisement video complemented the collaboration, featuring physical set designs, custom costumes, and advanced 3D visual effects to bring a cyberpunk-inspired world to life. By combining the co-developed gameplay, cinematic visuals, and music, the project positioned the ROG Phone 5s Series not just as a device, but as a gateway to next-level mobile gaming. Throughout the launch period, the initiative successfully engaged players, amplified social buzz, and reinforced the brand’s identity in a memorable and immersive way.