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In this project, we partnered with Sony Interactive Entertainment to bring the global campaign Feel It Now on PlayStation 5 to Taiwan, transforming it into an immersive experience called HEARTBEAT Journey. The venue was set at Huashan 1914 Creative Park in Taipei — a space that symbolizes creativity and culture — allowing the brand to connect naturally with a younger audience.

Behind every commercial, there are countless untold stories. For this Koloko project, we created a special behind-the-scenes film, paired with the full version of the original song Stay Happy, to capture all the little moments of that day.

What happens when global sports brand PUMA meets Asian pop diva Jolin Tsai? The answer: a dazzling throwback to the psychedelic vibes of the 1970s.

Inspired by the American campus style of the 1980s, the collection incorporates iconic elements such as script lettering, plaid patterns, and varsity jackets, creating a bold yet youthful aesthetic.

Jolin Tsai x PUMA T7 BLAZER centers around the concept of “refined casual elegance.” PUMA joins forces once again with Asia’s pop icon Jolin Tsai to redefine the line between street style and formal fashion.